A skeleton that speaks
Kiehl’s was founded in 1951 and was born as a pharmacy in the East Village neighbourhood in New York.
The brand, which belongs to the L’Oréal Group, has spread throughout the world with a concept, which is a metaphor of the original space that offers herbal and medicinal cosmetic products.
Designed by the L’Oréal group, for us, it was an exciting project as it was a matter of manufacturing many different pieces of furniture and pieces in different materials.
The finish must have looked old in a contemporary store context that welcomes us with a skeleton that says it all about the brand.
